Turning
Searches into Sales

PPC delivers immediate results once your campaign goes live, while SEO typically takes 3–6 months to show significant improvement. Combining both ensures short-term gains and long-term success.

We track key metrics such as impressions, clicks, conversion rates, cost-per-click (CPC), return on ad spend (ROAS), and organic ranking improvements to ensure your campaign delivers measurable and meaningful results.

SEO focuses on improving organic search rankings to drive free, long-term traffic, while PPC involves paid ads to gain instant visibility on search engines. Both work together to boost your online presence and generate high-quality leads.

SEM costs vary based on your business goals, competition, and industry. PPC budgets are flexible and scalable, while SEO requires ongoing investment in optimisation and content strategies. We’ll tailor a plan that fits your budget.

Absolutely! SEM enables small businesses to target specific keywords, locations, and audiences, leveling the playing field by reaching the right customers at the right time, regardless of company size.

Yes. We usually get them done within 1 working day.

You'd be surprised! We have handled a wide range of industries and have a large content research team that creates detailed briefs for our writers. We have detailed, matured workflows internally to handle any technical industry.

Yes! You can let us know to get a prorated invoice for a higher word count, or you can reduce the frequency for a higher word count per article.

We use AgencyAnalytics for reporting and tracking purposes, alongside SEMRush and AhRefs. These are included in your service fee for us, we use many API's (licenses) to get the best part of each software for the services we offer. For agencies, this is all white labelled for you.

We aim to get everything fixed up within the first paid month. Sometimes, we might be a week or so longer depending on the size of your site. For example, if you are an online store with 500+ pages, we might need a bit longer to get everything done.

It's basically the process of editing your site to deliver great experiences on Google. We fix up your web core vitals (page speed, files sizes, etc) along with your meta titles, descriptions and page copy (approved by you before implementation) for your target keywords.

No. Sadly, this is not how genuine SEO works. If you get a ton of links quickly, they are likely bought which is against Google's terms of service. We acquire genuine link placements on real media sites either local to you, or industry relevant. This takes time.

No, as we don't do anything artificial or spammy, we don't own any backlink networks. We only do custom outreach. To acquire outreach, you'll need our weekly content and optimization services.

We report on outreach links by the end of the third month. We have a backlinks manager integration with AgencyAnalytics that segments ours from all other incoming backlinks.

Yes, we provide transparent reports detailing keyword performance, including impressions, clicks, and conversion rates.

Keyword research identifies the terms your target audience uses to search for products or services. It’s crucial for ensuring your ads are seen by the right audience, maximizing relevance, and reducing wasted spend.

Bid optimization ensures you’re spending the right amount on each keyword or audience segment, adjusting bids in real time to balance visibility and cost-effectiveness, minimizing unnecessary expenses.

Yes, we create ad copy tailored to each format, including text for search ads, visuals for display ads, and scripts for video ads.

Absolutely. We collaborate with you to ensure the ad copy aligns with your brand voice and messaging, incorporating your feedback throughout the process.

We study your brand guidelines, tone, and target audience to craft ads that resonate with your brand identity and business goals.

We focus on metrics aligned with your goals, including CTR for engagement, CPC for cost-efficiency, conversions for leads/sales, and ROAS for profitability.

We analyze performance data to identify bottlenecks, adjust targeting, refine ad copy, test new strategies, and, if needed, reallocate budgets to more effective channels or keywords.

Yes, we provide detailed performance reports regularly, and you can also access real-time data via a shared dashboard.

Yes! We can audit your existing site and optimize it to align with your SEM campaigns and also rewrite your web copy if you require.

The timeline for website development depends on your individual needs and the complexity of the project. However, we prioritize getting the website up and running as quickly as possible, so we can focus on what we specialize in—SEM. A website is a prerequisite for SEM, and if you need one, we ensure it's a robust, conversion-focused platform that complements your SEM efforts. We focus on creating a site that enhances your campaigns and drives results, rather than getting bogged down with unnecessary fancy features that don’t contribute to conversions. Our goal is to have a functional website ready swiftly, so we can maximize your SEM success.

No, you cannot run effective SEM campaigns without a website. SEM involves driving traffic to a landing page where users can take specific actions, such as making a purchase or filling out a form. Without a website, there's no place for users to go after clicking on your ad, making your SEM efforts pointless.

A well-designed website enhances the success of SEM campaigns by providing relevant content, a smooth user experience, and clear calls to action. It also helps improve your Quality Score in Google Ads, which can lower your cost-per-click and increase ad visibility. A website enables you to track conversions, measure ROI, and optimize your SEM strategy for better results.

A website is essential for SEM because it serves as the destination for all traffic. Without a website, you can't provide users with the information they are looking for, making it impossible to convert them into leads or customers. SEM campaigns rely on websites and landing pages to guide users through the conversion process, and without a website, this process can't be completed effectively.